… with a brand spanking new Man Van and a successful pilot year behind us.
It’s easy to get up in the morning and go to the office with a smile on your face when you work with folks who change lives in a positive way. And the Combines for Cures™ (C4C) partners are doing just that by targeting farmers, ranchers and other rural based men to get checked for prostate cancer.
You know farmers are the last people to go to the doctor for a checkup. So the Prostate Cancer Centre (PCC) in Calgary will take the ‘doctor’ to them – where they live and in style, with a new Man Van™ (a mobile blood clinic) purchased for rural Alberta with money raised there through cash, grain and the in-kind contributions of agri-partners, farmers, ranchers, media and small town, main street businesses.
The Calgary Prostate Cancer Centre is a state of the art facility that includes research, surgery, pre- and post-patient care, education and counseling. An incredible facility with top notch medical, management and volunteer teams who work with patients, the PCC approached AdFarm to work with them on C4C because we understand farmers, agriculture and main street rural Alberta.
PCC, along with Agrium, Monsanto, Bayer Crop Science, Western Feedlots Ltd, Richardson Pioneer and other partners, are rolling into their second year of operation after a very successful pilot year. Testing events are scheduling quickly for 2013 and PCC is delighted with the increase in the number of men being tested.
AdFarm is a key partner at the Combines for Cures boardroom table, committing its brand and marketing communications expertise to this initiative. We have developed the brand, worked on the medical video targeted to rural urologists, implemented media relations, helped organize special events, created support materials – ads, posters, brochures, retail kits, website notices, pledges, sponsorships, fact sheets and other material. It’s been a rewarding experience being part of the Combines for Cures Team and we look forward to another stellar year ahead.
For 2013 more testing events are planned and the committee will continue to enhance education and awareness. The team will continue targeting new sponsors, increasing grain and individual donations and expanding Combines for Cures into the southern part of the province. AdFarm will be an integral part of that. And that’s what gets us up in the morning with that smile on our faces – worthy causes, fine clients and an engaged AdFarm team.
By Wendy Gold