Public Relations Strategist – Guelph, ON (6-MONTH CONTRACT)

Job description

AdFarm is a marketing communications firm with a single focus – agriculture. Our purpose is ‘to be a catalyst for the advancement of agriculture’ and our long-term BHAG goal is “to be the world’s most respected marketing communications firm.” AdFarm’s client list includes many of North America’s agribusiness leaders. AdFarm has people located throughout North America and offices in five strong agricultural communities — Calgary, Guelph, Fargo, Sacramento, and Kansas City.

Who we’re looking for:

The Contract Public Relations Strategist is responsible for providing support to the Public Relations Team, within a multidisciplinary team of agency professionals. You understand the importance of providing solutions to unique and complex issues within the landscape of agriculture and food.

What you will be doing:  

  • Develop and implement public relations strategies and tactics
  • Monitor key industry issues and develop and measure PR programs/campaigns that support the continued growth of the account
  • Build and foster relationships with key contacts to grow PR business
  • Build and maintain relationships with key industry and consumer media
  • Provide social media content development and measurement / analysis
  • Write intelligent and sophisticated content

What we need from you:

  • Completion of a degree or qualification in public relations, communications or a related field
  • Experience in agricultural PR / communications and/or print/broadcast agricultural communications
  • Experience in the food related communications is desirable
  • Demonstrated knowledge of agricultural and consumer food media (print, broadcast, industry events/tradeshows, interactive, etc.)
  • Understanding of issues management / reputation management
  • Excellent organizational skills, with the ability to take direction and to multi-task
  • Strong writing skills
  • Ability to be self-motivated and positive
  • Desire to work for a values based firm with 8 core values: Integrity, Relationships, Excellence, Passion, Growth, Personal Accountability, Fun and Box Busters (good enough is never good enough)

How to Apply

Preference will be given to those candidates who can show previous success via a portfolio or similar attachment. Apply online by visiting, through LinkedIn, or by emailing your resume and cover letter to