For over 100 years, 4-H Canada has been one of the most highly respected youth development organizations in Canada. But with the ever-changing world, the brand needed help continuing to inspire and shape today’s youth.
AdFarm’s challenge was to develop new branding that reflected 4-H Canada’s connection with today’s evolving youth.
The refreshed branding demonstrates 4-H’s focus on the interests and values of the youth, while connecting to 4-H’s core values of patriotism and service. Elements of the logo – the historical clover, the 4-H’s and maple leaf – build from a rich history, while allowing the mark to move forward with the next generation of 4-H members.
AdFarm and 4-H believe strongly in the role agriculture plays in our lives, and were excited to work on a brand that will continue to shape the youth for years to come.