CPS: BRING IT ON
With over 200 locations in Western Canada, Crop Production Services (CPS) has the largest network of agricultural retailers in Canada. CPS is determined to deliver a truly great ag-retail experience, something they are certain will lead to more profitable farming. After a well-publicized acquisition of another ag retail business, the organization’s challenge is re-launching the brand. Their challenge is to help audiences see how a truly deep offer including products, services and expertise can be of huge value to farm businesses.
In order to reach both internal and external groups – a mix of employees, customers and potential customers – we segment the audiences; tailoring messages employing a broad range of tactics to reach tell the CPS story. From sales and recruitment to retail outlets to growers in the field, the combined effort allows people to understand the scope of the CPS offer. More importantly, growers see themselves in the visual and written content.
As the work progresses and results are measured, we’ll look for confirmation that growers understand that working with CPS means partnering with people who share their goals.