Nuseed is a company with a reputation of developing elite genetics for canola, sunflowers and sorghum. In a period of rapid growth, it acquired a number of seed companies and seed research facilities around the world. Now the company had worldwide expertise backed by regional knowledge, but needed to convert a wide range of corporate cultures and business practices to a consistent brand experience.
The internal, global challenge was to establish a common platform to enable Nuseed to build value for its brand over several years. Regionally, audiences needed to understand that the essence of what they had developed would not diminish under Nuseed. Globally, the message was the value of an organization which nurtures information and relationships at a local level.
As of today, Nuseed has successfully transitioned its acquired businesses thanks to a robust communications push. The company has gained recognition in the global seed world while improving regional relationships in key areas of the US. The year saw revenues up 9%.
Internal Marketing Materials