August 29, 2019

AdFarm earns Google Partner status

By Chris Forrest

It’s mutually satisfying to watch your clients reap the benefits while your talented team develops industry-leading skills that are globally recognized – like our recently achieved status as a Google Partner. So proud of our media, PR, digital and content team members who put in a lot of extra hours, effort and dedication to achieve this milestone.

Becoming an agency recognized as a Google Partner is no small feat. To become a partner, Google requires proof of effective ad spending and client campaign growth. Including proven understanding of Google’s core fundamentals and advanced testing in their principal certifications Search, Display, Mobile, Video, and Ecommerce.

What does Google Partner status mean for our diverse client base?

  • The partnership badge demonstrates that AdFarm employees have demonstrated Google Ads skill and expertise by passing assessments and earning certifications. The badge also shows that AdFarm has met Google Ads effective spending requirements, delivered company and client revenue growth, and sustained said growth.
  • Specialization in Google’s principle products and services. AdFarm is proud to display expertise with official certification showing our teams understanding of how to manage your campaigns effectively.
  • Connect with Google. AdFarm is exclusively informed of the latest events, products, services, and training. Clients will benefit from the latest in search engine optimization and more as it happens.

Google Search Certification

Our search specialization provides our clients with an edge to find and maintain the right performance solutions for each campaign with the data to back it up.

Snapshot of our search specialties

  • Find the right customers
  • Get eyes on your ad
  • Find the right performance solutions
  • Track conversions to improve performance
  • Implement website conversion tracking
  • Understand your audience better
  • Reach customers with targeting
  • Create effective text and display ads
  • Enhance your ads with extensions
  • Control with searches trigger your ads
  • Evaluate campaign performance
  • Optimize your search campaign

Google Mobile Certification

So, you’re setup and optimized for desktop, but this doesn’t mean your mobile strategy is ready to go. In fact, mobile ads have an entirely separate sub-section to Google’s marketing platform, including specific ads such as ‘Call Only’ to drive mobile only functions.

To put it in perspective, there were over a trillion searches in 2016, over half were on mobile.

Mobile micro-moments

The mobile advertising and user environment exist in micro-moments. These split-second decisions can be categorized into four areas.

1. I-want-to-know moments

66% of smartphone users turn to their phones to learn more about something they saw in traditional media such as billboards, TV commercials or magazines2.

2. I-want-to-go moments

‘Near me’ searches have doubled, and 82% of smartphone users say they use search to find local businesses3. This is increasingly important for tradeshows and events.

3. I-want-to-buy moments

82% of smartphone users consult their phone while visiting a retailer4.

3. I-want-to-do moments

Searches related to ‘how-to’ on YouTube are growing 70% year-over-year5.

Every mobile search provides signals about the customers intent and how to offer valuable help. With customer context such as time, location and proximity, AdFarm can deliver optimal messages right into these customers micro-moments.

google partner logo

A lifelong storyteller, Chris Forrest is a reformed journalist who still places who, what, where, and why at the heart of his work.

Sources
  1. Google Analytics data, US, Q1 2016
  2. Google Consumer Surveys, U.S., May 2015
  3. Google Consumer Barometer Survey, U.S., 2014/2015
  4. Consumers in the Micro-Moment, Google/Ipsos, U.S., March 2015
  5. Google data, U.S., Q1 2014, Q1 2015