Author Archives: Melissa Webster

AdFarmers get #AgSmart

By Melissa Webster with video by Zenon Andryo Agriculture is undergoing unprecedented change with the rise of new technologies, smarter employment of data, and the pursuit of […]

Pay it forward: How one farmer’s vision has supported thousands of rural Canadians battling cancer

By Calissa Reid A cancer diagnosis turns your world upside down. Stressful doctor appointments. Anxiety. Pain. Difficult conversations with family and friends. And all of this is […]

Three reasons ag businesses should care about marketing automation

By Christian Baun The business of agriculture has changed dramatically over the past 40 years. Today’s farmers are by nature highly technically literate, working with increasingly sophisticated […]

I, Farmer: The rise of robotics in agriculture

by Matt Weeks Advancements in agricultural machinery have always made farmers more efficient and allowed them to do more work—faster and smarter. From the invention of the […]

How farmers can cultivate a strong social media presence that pays

By Rosie Thoni It’s no secret that farmers are diversifying their operations to remain profitable – whether they’re selling direct to consumers, custom operating equipment for neighbors […]

The future is now: Innovation highlights from Ag in Motion

By Chris Forrest with video by Zenon Andryo As we like to say, in an industry where success is measured by the acre, your ideas had better […]

AdFarm says OOHAY to the Calgary Stampede

By Calissa Reid The world’s richest tournament style rodeo, a well-stacked list of musical acts, Butterbeer ice cream…it’s no wonder they call the Calgary Stampede the greatest […]

Kansas City is middle ground for ag issues and opportunities

By Laura Bardot Kansas and Missouri certainly represent the heartland of the U.S.—flyover states to some, but rich in history, beauty and economic impact to many. The […]

The complexity of the multi-generational farm

By Shannon Warren Generations of farmers working the land together has been a common sight throughout North America. Historically, the shifting of the balance of power has […]

Every week could be local food week

By Jane Robinson “Local food” has been on trend for years now. But you don’t have go back too many generations to a time when local food […]