Author Archives: Melissa Webster

From Silicon Valley to Sioux Falls: Bridging the Gap Between Tech Start-ups, Investors and Farmers

Executive Summary Agtech and foodtech have seen explosive growth over the past five years, raising nearly $20 billion in 2019. With new investors likely to turn to […]

How COVID-19 has accelerated digital adoption in agriculture

In the final part of our three-part series distilling research about the effects of the pandemic on agricultural businesses and farmers, we take a look at the […]

COVID-19 in agriculture – out of challenge comes opportunity

By Matt Weeks While North America, and the world, begin to slowly re-open their economies and ease stay-at-home orders, the full scope of the impact to the […]

How COVID-19 is changing farmer communication—and how businesses can adapt

By Matt Weeks In the midst of the ongoing global pandemic, AgIntel™ by AdFarm took a deep dive into new market research and data exploring the current […]

What are the major trends in the agency business?

By Katie Samoleski Appeared in Agri-Marketing May/June 2020 edition. As an agency that specializes in both agriculture and marketing, we find ourselves anticipating and adjusting for trends in both industries full-time. Some trends get […]

Surviving a crisis comes down to your planning – and your leader

By Chris Forrest  As someone who has provided guidance to organizations caught in the midst of high-stakes crises, it has been particularly painful to watch some companies […]

Agricultural Zoom backgrounds that bring the farm to you

By Laura Bardot Whether you’re a work-from-home veteran or temporarily sequestered to your kitchen table, chances are you’ve been on more video calls in the last month […]

Lessons from COVID-19 for agrimarketers

By Julia King Appeared in Agri-Marketing April 2020 edition. We find ourselves in challenging and uncertain times as the world navigates the COVID-19 pandemic. Even in a business […]

How will COVID-19 change consumer trends in 2020?

By Jeanine Moyer AdFarm checked in with our Nourish Network partner Jo-Ann McArthur of Nourish Food Marketing to take a pulse on how COVID-19 is impacting consumer […]

Lend a helping voice: Removing the stigma of mental health in farming

By Shane Roger ­­­­Spring is a beautiful and optimistic time of year; one with new life, new goals, and a new growing season ahead. For farmers however, […]