Author Archives: Melissa Webster

A cyber security crisis plan is a smart New Year’s resolution

By Chris Forrest As communications professionals begin a new year, inspired by resolutions to produce more engaging content or perhaps reinvigorate their approach to customer or employee […]

Nourish Network releases the 2020 Annual Trend Report

Farming gets closer to the consumer The latest news on agri-food trends across Canada is highlighted in the 2020 Nourish Network Trend Report. The fourth annual report […]

Seven voice search trends to watch for in 2020

By Derek Kent Voice search and voice-activated content strategies are quickly gaining the attention of marketing professionals as voice interface begins to surround us in many ways. […]

The food blockchain: transforming food safety and traceability

By Laura Bardot As consumers become increasingly disconnected from farming, they are seeking an entirely new experience with the food they eat. Annual research from the Centre […]

Be part of the REAL conversation by opening the door to dark social

By Christian Baun As agri-marketers, our job is to help clients find their audiences and engage with them in meaningful ways. But what do we do when […]

How agritourism is bringing consumers closer to the farm gate

By Laura Bardot Between the falling leaves (or snow, depending where you live) and combines in the fields, there’s a new energy in the air when fall […]

Friends, food, farming and fun at Gatheround 2019

By Calissa Reid Harvest provides us with the opportunity to reflect on what we’ve learned in the past year and plan for the year ahead, and of […]

Driving success at this year’s farm shows

By Matt Weeks Farm shows continue to be important events for producers to connect with both current and prospective suppliers, equipment companies and experts. In today’s increasingly […]

Growing vertically: Deepwater Farms brings fresh fish and greens to the city, year round

By Zenon Andryo Tucked away near industrial rail lines sits Deepwater Farms, one of Alberta’s first aquaponics farms. Aquaponics, a system where waste from farmed fish is […]

Power up: Why your PR and media teams need to work together

By Rosie Thoni Public relations and media teams can no longer exist in silos — the opportunities to improve our clients’ success through collaboration are too great. […]