Author Archives: Melissa Webster

Lessons in resilience during National Ag Week

By Laura Bardot This week, March 22-28, we celebrate National Ag Week, a time of recognition and appreciation for the people who produce our food. From ranchers […]

Tips for navigating COVID-19 for agriculture marketers

By Rosie Thoni We find ourselves in challenging and uncertain times as the world navigates the COVID-19 pandemic. In agriculture, business must continue – crops will be […]

Data and innovation driving the agriculture conversation in Kansas City

By Brett Wessler The Agricultural Business Council of Kansas City hosted its Ag Innovation Forum on February 20 with a full day of speakers and panel discussions […]

Low-down on the farm: Farmers get more comfortable with uncomfortable conversations in 2020

By Jeanine Moyer Here are just some of the pressing issues with which intrepid Canadian farmers are coping. Many of these issues are not unique to farms […]

A cyber security crisis plan is a smart New Year’s resolution

By Chris Forrest As communications professionals begin a new year, inspired by resolutions to produce more engaging content or perhaps reinvigorate their approach to customer or employee […]

Nourish Network releases the 2020 Annual Trend Report

Farming gets closer to the consumer The latest news on agri-food trends across Canada is highlighted in the 2020 Nourish Network Trend Report. The fourth annual report […]

Seven voice search trends to watch for in 2020

By Derek Kent Voice search and voice-activated content strategies are quickly gaining the attention of marketing professionals as voice interface begins to surround us in many ways. […]

The food blockchain: transforming food safety and traceability

By Laura Bardot As consumers become increasingly disconnected from farming, they are seeking an entirely new experience with the food they eat. Annual research from the Centre […]

Be part of the REAL conversation by opening the door to dark social

By Christian Baun As agri-marketers, our job is to help clients find their audiences and engage with them in meaningful ways. But what do we do when […]

How agritourism is bringing consumers closer to the farm gate

By Laura Bardot Between the falling leaves (or snow, depending where you live) and combines in the fields, there’s a new energy in the air when fall […]