100% FOCUSED ON FARMING AND FOOD

Agriculture today covers a lot of ground. And so do we

KNOWING AGRICULTURAL AUDIENCES. And how to get them purchasing your products. This is our expertise. And what will make you successful in just about every segment and category of agriculture.

Crop Protection

  • Nufarm
  • Corteva

Sharpen your position, nurture a new brand, break new ground in an established category. Take advantage of decades of AdFarm experience (we can tell you hundreds of national and regional success stories) in today’s most fractured, sped-up, competitive marketing segment.

See: Go4Arylex

Machines & Technology

  • DeLaval
  • Rite Way Manufacturing
  • Workhorse

Brand it, position it, sell it, new or used, big or small, high or low tech, on either side of the border. Take on THE toughest job in agrimarketing with a partner who knows how to drive a combine.

See: DeLaval

Seed & Genetics

  • BASF InVigor
  • Brevant
  • Nuseed Onyx

Put your seed brand in the hands of the experts—who have created, launched and celebrated some of the most successful, and important, seed brands in North America. From Nuseed to InVigor to Proven to Nexera to Mycogen and more.

See: Brevant

Plant & Soil Health

  • Nutrien ESN
  • Harsco
  • Monsanto BioAg

Turn the complex science of soil nutrition into a no-brainer advantage for growers. Through equally-innovative AdFarm branding that ensures productive soil and a good balance sheet for generations to come.

See: Nutrien ESN

Commodity & Industry Associations

  • California Citrus Mutual
  • Alberta Wheat Commision
  • American Hereford Association

Successfully bridge the gap—from members to farmers to consumers, and back again. By serving rapidly-evolving member demographics, even answering questions by consumers who are more interested than ever before in where their food comes from.

See: Citrus Strong and Life’s Simple Ingredient

Animal Health

  • Merck Animal Health
  • Novus

Get bigger gains with the folks who helped grow their fair share of animal health brands in North America. From pharmaceuticals to traceability to building designs, we know how to produce win-win-wins for producers, consumers, clients and animals.

See: Partners in Reproduction

Ag Retail & Distribution

  • Agtegra
  • Nutrien Ag Solutions
  • Wilbur-Ellis

Gain bigger share of voice and sales by partnering with bigger experience in retail. We specialize in rapidly growing competition, quick adoption of technology by farmers, online ordering, precision seeding and application, prescriptions by the inch, satellite seed delivery and more.

See: Agtegra

Finance & Insurance

  • AgriCard
  • Farm Credit Canada
  • RaboBank, N.A.

Put real experience—in the real business of agriculture—to a profitable advantage. From FCC to RBC, BMO to AFSC, and more, we’ve worked enough in this category to get the wheels of agriculture turning in the direction you want.

Ag & Food Advocacy

  • Alberta Egg Producers
  • Know a California Farmer
  • License to Farm

Win national awards for breaking new ground and engaging new conversations around the food we eat. With support from our expertise in advocacy training and support, crisis communications, stakeholder engagement, influencer marketing. Whatever it takes to succeed.

See: Crack’d YYC

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Capabilities

We know how your customers search, source, evaluate, select and engage.

So you can plan, map, target and deliver—all the way to your bottom line.

PLAN FOR SUCCESS

Precision is key to planting and planning. From customer input to strategic insight, growing your business depends on getting it right from the start.

  • Account Planning
  • Brand Strategy
  • Content Strategy
  • Channel Strategy
  • Research
  • Data Strategy

Alberta Wheat’s success is the result of good planning.

MAP OUT THE ROUTE TO HITTING YOUR OBJECTIVES

There is tremendous value in knowing exactly how your customers perceive and experience your products and services, at every step, from every angle.

  • Campaign Development
  • Creative Platforms
  • Content Development
  • Customer Experience Design

Our work for Delaval was powered by clarity and discipline.

GET RESULTS WITH THE RIGHT MESSAGE, AUDIENCE, TIMING

Agriculture is expanding by the second. So is your current marketing landscape. Understanding both is critical to delivering the right message to the right audience at the right time.

  • Customer Relationship Management
  • Automated Campaigns
  • Media Planning & Buying
  • Social Media
  • Digital Development
  • Media Relations & Reputation Management
  • Event Activation

Our work for ESN built from a single value positioned in every channel – to matter.

REVISE AND IMPROVE THROUGH CONTINUOUS MEASUREMENT

Metrics and testing are not simply outcomes. More and more, they are data points we use to continuously revise and improve your messaging, targeting and sales.

  • User Testing
  • Social Monitoring
  • A/B Testing
  • Measurement Implementation & Visualization
  • Analytics & Metrics

Our work with Corteva shows the benefit of continuous measurement.