AdFarm named North American agency of record for New Holland
New partnership positions both brands for evolution and growth.
Agri-marketing leader AdFarm has been selected as the new North American agency of record for New Holland, a brand of CNH Industrial and a global leader in equipment and technology solutions. AdFarm will serve as the marketing and communications partner for New Holland North America, including their agriculture and construction products.
“The New Holland brand is a pillar in North American agriculture, invoking a strong sense of community, innovation and a remarkable brand evolution through technology,” says Ben Graham, president, AdFarm. “AdFarm has always admired New Holland’s dedication to their customers, dealers, local communities and the spirit of collaboration that frames everything they do.”
AdFarm is a North American agency devoted solely to the advancement of agriculture, with unparalleled expertise in helping a diverse client roster navigate agriculture’s challenges and opportunities, from equipment to crop protection to animal health.
“AdFarm and New Holland are closely aligned in our core values, primarily our shared dedication to the success and viability of the agricultural producers we serve,” says Julia King, global director of client services for AdFarm. “This has allowed our team to jump right in, providing unique and innovative marketing concepts to help them continue to drive agriculture forward.”
In this new partnership, AdFarm will provide a full suite of marketing and communications services as New Holland’s agency of record, including strategic and tactical execution of public relations, media, creative, digital and social media marketing.
“Our team is excited to be partnering with AdFarm, an agricultural marketing agency with a proven track record of building and growing brands,” says Christine Chleboun, director of commercial marketing for New Holland, North America. “We require a strategic partner who has deep connections in the industry as well as the ability to provide ‘boots on the ground’ support across North America. We’re anticipating much success as we ramp up our strategic marketing and brand position.”
“AdFarm’s understanding of our business and our customers is invaluable,” says Kimberly Weidman, brand marketing communications manager for New Holland, North America. “This partnership will allow us to anticipate the needs of our customers and dealers in a rapidly changing agriculture landscape and become even more focused on their success.”
The New Holland account will be managed from AdFarm’s Kansas City, Mo., and Calgary, Alberta, Canada offices.
“Early into our working relationship, it became very clear that our companies were extremely aligned in our goals and vision for the future of New Holland,” Graham says. “We were thrilled when they decided to expand our relationship to a full agency of record in early 2019. Our focus now is on growing the New Holland brand and influence for years to come.”