California FFA breaks the Internet on California Ag Day

  • Social Engagement
  • Branding
  • UX Design + Website Development
  • Responsive Design
  • Analytics

Social media campaign peaks (check out the incredible metrics below) with over 1200 FFA members rallying in Sacramento.

With a very limited budget, few existing resources and tight legislative deadlines, AdFarm worked quickly and efficiently to develop a digital and social media campaign to help restore Agricultural Education Incentive Grant (AIG) funding for California FFA chapters. The campaign peaked with more than 1,200 FFA members traveling to the state capitol to meet with legislators and participate in a rally during California Ag Day. AdFarm was onsite to assist with capturing content, setting up interviews, and coordinating key participants’ messaging.

More than 1,200 FFA members traveled to the state capitol to meet with legislators and participate in a rally during California Ag Day.

California FFA chapters rely heavily on Agricultural Education Incentive Grant (AIG) funding for things like new equipment and trips to leadership conferences. Without these funds, participation in this premier youth leadership organization would decline.

AdFarm developed a digital and social media campaign to help restore AIG funding.

Within 48 hours of launching the website and social media campaign:

  • 650 people changed their profile picture on Facebook to the #saveFFA image we developed and provided
  • 13,000 people visited SaveFFA.com and the link was shared 14,000 times in social media
  • 500% increase in page “likes” for the California FFA Facebook page with just $300 invested in targeted advertising
  • 140% increase in Twitter followers (this was with no paid ads, just organic reach)
  • 2,500 tweets and 800 Instagram photos were posted using #saveffa

The campaign peaked with more than 1,200 FFA members traveling to the state capitol to meet with legislators and participate in a rally during California Ag Day. AdFarm was onsite to assist with capturing content, setting up interviews, and coordinating key participants’ messaging. Results following that event included:

  • Key bipartisan legislators interacted with @CAFFA on Twitter and Instagram
  • The tweet, “RT to tell @JerryBrownGov that California needs FFA! #SaveFFA” gained 200+ retweets
  • #SaveFFA on Twitter had 1,283,000 impressions
  • 3,900 people signed the change.org petition to restore AIG funding
  • 22,000 people visited SaveFFA.com
  • 16,000 people shared SaveFFA.com on Facebook and 350 people shared it on Twitter