Compass Minerals EPub
- Mobile Development
- Sale Team Engagement
Compass Minerals needed a sales tool for their reps and retailers – one that would provide easy access to the very technical data they generate about Wolf Trax Innovative Nutrients. The request came with a need for the tool to be regularly and easily updated, ruling out a printed piece. When we looked into digital formats, app development proved costly and time consuming. A website-based answer was also ruled out due to ease of access: the data must be readily available in situations where internet access is often spotty.
Four product brands, one purpose-built tool.
We identified the ePub as the answer. This easy-to-navigate and populate technology is typically used to produce digital books. It can house videos, expandable images, animated charts and graphics and downloadable PDFs. Ours was designed and built in a reasonable amount of time, is easily updated by the client at any time and the clients are already discussing more of these one-stop formats for more of their products.
By the numbers, the Compass Minerals ePub is 29 pages of searchable content, including:
- 99 crop images
- 10 videos
- 9 testimonials with photos
- 12 data charts and diagrams
- 8 brochures and tech sheets, as downloadable PDFs
- 11 quick-links to online research