A rebrand for Merck Animal Health that's simple, striking, responsive

  • Brand Guidelines
  • Logo Development
  • Web Development
  • Information Architecture
  • UX Design
  • Responsive Design

Merck Animal Health’s Partners in Reproduction division wanted brand unity across its reproductive product portfolio. And they got it.

AdFarm created consistency across the Partners in Reproduction brand by creating a logo family for the portfolio of products in a consistent font.

Prior to the redesign, each product had its own logo and font treatment, causing confusion and a lack of sophistication necessary for a leader in animal reproduction products. Additionally, as a global company, the Partners in Reproduction portfolio had to span multiple regions and languages seamlessly.

AdFarm incorporated the new logo family into the Partners in Reproduction website. With simple design, striking imagery and effortless navigation, the website maintains the newly redeveloped Partner in Reproduction brand.