Partners in Reproduction Rebrand

  • Brand Guidelines
  • Logo Development
  • Web Development
  • Information Architecture
  • UX Design
  • Responsive Design

Merck Animal Health’s Partners in Reproduction division sought to establish brand unity across its reproductive product portfolio. Each product had its own logo and font treatment, causing confusion and a lack of sophistication necessary for a leader in animal reproduction products.

Additionally, as a global company, the Partners in Reproduction portfolio had to span multiple regions and languages seamlessly.

AdFarm created consistency across the Partners in Reproduction brand by creating a logo family for the portfolio of products in a consistent font. AdFarm incorporated these changes into the Partners in Reproduction website. With simple design, striking imagery and effortless navigation, the website maintains the newly redeveloped Partner in Reproduction brand.