Ontario Federation of Agriculture

  • Integrated communications partner

AdFarm provides comprehensive, integrated communications for Canada’s largest general farm organization – the Ontario Federation of Agriculture (OFA). For more than eight years, we have worked seamlessly as their communications team to effectively reach 38,000 farm members, field staff, government (municipal, provincial, federal), the broader agricultural industry and a wide range of agricultural and mainstream media.

Weekly communications

Every week, we craft timely, issue-based information to support OFA’s lobbying efforts including commentary, print advertising, social content, presentations, key messages and speeches.

 

Industry communications

Every year, we create content for two OFA publications – OFA Today and OFA In Sight. OFA Today is the annual publication that updates members on all key lobbying and research activities of the organization. OFA In Sight features accomplishments of members and key field staff. Industry communications also include support at key events, including OFA’s annual general meeting.

Government relations

All levels of government are a key audience for OFA activities as they advocate for regulations and legislation that will enable sustainable and productive farm operations across Ontario. Our GR activities and messaging take the form of a quarterly newsletter to provincial politicians; lobbying events held in farmers’ fields and in the halls of parliament; a dedicated letter-writing campaign site, Act Now, to easily facilitate broad-based lobbying activities; and election campaign kits to help OFA members talk to political candidates about the issues that matter to rural Ontario.

Digital solutions

Many of OFA’s campaigns have targeted messages and benefit from unique microsites, often supported by online content, video messaging and print advertising. We’ve conceived and created sites to help support food literacy for young teens, push government for greater infrastructure support in rural communities and advocate for affordable natural gas across Ontario.

Media Relations

AdFarm is the first point of contact for all media inquiries to OFA. Handling requests from the entire spectrum of media – mainstream dailies, rural radio, urban drive talk programs and all agricultural outlets – we triage, coordinate and direct media to the appropriate source of information for the topic at hand.