Smart Nitrogen

  • Smart Talk Brand Development
  • Social Media Analytics
  • Social Media Content Creation
  • Blog Content Creation
  • Platform Development

Our goal: to create a foundation for Agrium’s ESN Smart Nitrogen brand awareness and put the “smart” back into Smart Nitrogen.

AdFarm created the ESN Smart Network, a series of cutting-edge online platforms optimized for tablet and handheld use as a hub for articles, videos and facts on a wide range of topics. The platform also marked an exciting first: an ESN product-specific Twitter feed which allows us to engage directly with top growers, customers, retailers and crop experts.

A large portion of traffic to the sites now comes from unpaid, organic searches.

Highlights of AdFarm’s work on the ESN Smart Network include:

  • More than 700 organic followers on @SmartNitrogen
  • Monthly social content creation and day-to-day platform management
  • Creation and development of, and, consistently updated with the latest industry news, product information and facts from the field