- Smart Talk Brand Development
- Social Media Analytics
- Social Media Content Creation
- Blog Content Creation
- Platform Development
Our goal: to create a foundation for Agrium’s ESN Smart Nitrogen brand awareness and put the “smart” back into Smart Nitrogen.
AdFarm created the ESN Smart Network, a series of cutting-edge online platforms optimized for tablet and handheld use as a hub for articles, videos and facts on a wide range of topics. The platform also marked an exciting first: an ESN product-specific Twitter feed which allows us to engage directly with top growers, customers, retailers and crop experts.
A large portion of traffic to the sites now comes from unpaid, organic searches.
Highlights of AdFarm’s work on the ESN Smart Network include:
- More than 700 organic followers on @SmartNitrogen
- Monthly social content creation and day-to-day platform management
- Creation and development of esnsmarttalk.com, esnsmartgrower.com and smartnitrogen.com, consistently updated with the latest industry news, product information and facts from the field